Opening the way to bring Vietnamese Tea into the US market
Tra Viet culture is an indispensable part of Vietnamese people’s lives. To bring Tra Viet into difficult markets like the US and EU, we need individuals and businesses committed to raising the level of Tra Viet.
Need to raise the level of Vietnamese Tea
Tea has been a typical drink in Vietnamese culture for thousands of years. Vietnamese tea culture has its own life and is closely tied to the daily activities of Vietnamese people. Research documents of the Vietnam Social Sciences Committee recorded traces of fossil tea trees in Hung Vuong’s ancestral land – Phu Tho.
A report by the Vietnam Tea Association shows 34 provinces and cities with tea-growing areas, with a total area of up to 130,000 hectares, with an output of 1.02 million tons of fresh tea buds/year. In 2022, output will reach 196,000 tons.
According to statistics, 2022 the domestic market will consume about 48,000 tons, worth about 7,500 billion VND. In recent years, domestic customers have also changed from drinking tea to enjoying tea, demanding higher sophistication, convenience, and diversity of products and services.
In addition, Vietnamese tea has been exported to 74 countries and territories, mainly to easy-going markets such as Pakistan, China, Russia, and Indonesia.
Statistics from the Ministry of Agriculture and Rural Development show that up to 70% of Vietnam’s tea varieties are only used to process black tea, the proportion of varieties used to process green tea and other high-quality teas is only about 30%. Meanwhile, the structure of varieties used to process black tea in the world accounts for only 10%, varieties that can process both black tea and green tea account for 44.2%, varieties specialized in processing green tea account for 21.2%, varieties for processing green tea account for 21.2%. Processing other high-end tea lines accounts for nearly 25%.
Statistics show that when Vietnamese black tea enters the international market, it will become a raw material for countries to continue processing into secondary products. For that reason, the mark of Vietnamese Tea is almost forgotten on the world tea map. Besides, with the current difficult-to-control quality, Vietnamese tea is extremely difficult to reach demanding markets such as the US, and EU…
Open the US market
For many years, the US has been the leading market for importing Vietnamese agricultural products. However, there are still many segments to develop the market, especially the high-end segment located in large distribution systems to enhance the value of Vietnamese agricultural products.
With the desire to enhance the value of Vietnamese tea, in recent years Nam Son Phu Tho has continuously tried, researched, and developed the Vietnamese tea brand domestically and internationally. Along with great progress when successfully exporting products branded Anba and Bach Tra tea to demanding markets: EU, US, Hong Kong, …
In August 2023, Nam Son Phu Tho officially opened a representative office of NS Tea Supply in the US located at 550 Parrott St, suite 10 A, San Jose, CA 95112, California.
The purpose of distributing branded agricultural products of Nam Son company. On August 30, 2023, NS Tea Supply successfully imported 1 container of Nam Son agricultural products, mainly tea. Most of these goods have already been pre-ordered by customers. In September, it is expected to import more to serve market demand
The two main product lines exported by the company to the US are the Bach Tra traditional tea product line including green tea, black tea, Oolong Tea, Jasmine Tea, White Tea, mixed tea products and Anba brand’s convenient tea product line includes peach flavored tea bags, strawberry flavored tea, jasmine tea, ginger tea, green tea, and black tea.
Now people far from home can rediscover the taste of Vietnamese tea right in the United States and people around the world will also have the opportunity to enjoy the typical traditional taste of Vietnamese tea.
As a company in the top 5 largest tea exporting companies in Vietnam, NS Group was established in 2001 and has achieved a lot of success in the domestic and foreign tea markets.
In 2008, the company had its first Containers exported to India, and in 2012 continued to export to the Hong Kong market. To further develop the domestic market in 2021, Nam Son has established a subsidiary named Bach Tra with a large-scale tea factory of more than 50,000 square meters.
2022 Nam Son’s canned tea products have officially appeared on the EU tea market and have been loved and appreciated by many European consumers, especially in the Dutch market.
With prestigious product quality recognized by the Vietnam Tea Association along with ISO 22000:2018, FDA, Kosher certifications and awards as one of the top 10 tea exporting companies in Vietnam; Vietnam Asean Typical Enterprise 2020… in the future, Nam Son’s Vietnamese Tea will have further progress in domestic and foreign tea markets.