The Gulfood 2026 event has officially concluded, marking a significant milestone in Nam Son Co., Ltd’s (NS Group) strategy to expand its international reach. Held from January 26 to 30, 2026, at the Dubai World Trade Centre (DWTC), this largest food and beverage exhibition on the planet witnessed the shining presence of Vietnamese agricultural product brands, with Nam Son proudly standing as one of the prominent representatives.
The Significance of Gulfood 2026 and Nam Son’s Presence
Gulfood is more than just a trade fair; it is a platform that shapes global food trends. With the participation of thousands of exhibitors from over 125 countries, the 2026 event strongly focused on themes of sustainability, supply chain transparency, and safe food production.
Nam Son arrived in Dubai with a powerful message: “Vietnamese Agricultural Products – International Quality”. Our booth was not merely a product display area but a strategic networking space where partners from the Middle East, Europe, and Africa found reliable sourcing solutions for their agricultural value chains. Meticulous preparation, from booth design to the team of expert consultants, helped Nam Son make a strong impression on international friends.
Nam Son’s Strategic Product Portfolio at Gulfood 2026
To meet the stringent standards of the international market, Nam Son focused on introducing three key product lines. Each product undergoes rigorous control from the raw material cultivation areas to the finished product packaging, ensuring consistent quality and absolute safety.
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Product Line
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Key Features
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International Standards & Certifications
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Green Coffee Beans
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Selected Arabica and Robusta from key growing regions (Dak Lak, Lam Dong). Standard moisture content, extremely low defect bean ratio.
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FDA, ISO 22000, HACCP
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Specialty Tea
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Black tea, green tea, and traditional herbal teas. Natural flavors, clean cultivation processes.
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BRC, ISO, Rainforest Alliance
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Premium Spices
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Pepper, cinnamon, star anise with high essential oil content, cleaned using modern technology.
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FDA, HALAL, HACCP
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1. Green Coffee Beans
Vietnam has long established its position as a coffee exporting powerhouse, and Nam Son is proud to contribute to enhancing the value of Vietnamese coffee beans on the international stage. At Gulfood 2026, we showcased high-quality green coffee bean varieties, attracting significant attention from professional roasters and major supply chains in the UAE, Saudi Arabia, and European regions. Nam Son’s ability to supply large quantities with consistent quality was a major advantage.
2. Tea & Herbs
Nam Son’s tea product line embodies the rich cultural identity of Vietnam but is processed with a modern approach, catering to the diverse tastes of global consumers. The variety, from convenient tea bags to premium loose-leaf teas, helped us expand our distribution network, successfully reaching high-end supermarket chains and restaurants in the Gulf region.
3. Premium Spices
Nam Son’s pepper, cinnamon, and star anise were highly praised by international partners for their clean processing, preservation of distinctive flavors, and professional packaging. In addition to supplying raw materials, we also offered comprehensive Private Label (OEM Manufacturing) solutions, enabling partners to easily own their brands with top-quality agricultural products from Vietnam.
Achievements After 5 Days of Exhibition
The 5-day journey in Dubai yielded results beyond expectations for NS Group, affirming the company’s correct strategic direction:
- Expanded Partner Network: Established direct relationships with hundreds of importers, distributors, and procurement specialists from over 30 different countries.
- Strategic Cooperation Agreements: Concluded numerous principal agreements and long-term supply contracts, especially with partners in the Middle East and North Africa (MENA) market – a region with high demand for quality agricultural products.
- Industry Trend Updates: Gained direct access to advanced processing technologies, biological packaging trends, and the latest global food safety regulations, serving as a basis for improving production processes in Vietnam.
Conclusion
The resounding success at Gulfood 2026 is not only a source of pride for Nam Son Co., Ltd but also clear evidence of the strong vitality and immense potential of Vietnamese agricultural products in the international market. We extend our sincerest gratitude to all partners and customers who visited our booth and discussed cooperation opportunities.
Nam Son is committed to continuous efforts, investing in technology and cultivation areas to deliver the highest quality and safest agricultural products, contributing to further elevating the Vietnamese agricultural brand on the global map.
Contact Information:
•Nam Son Co., Ltd (NS Group)
•Website: nam-son.com